Riad Daloussi Reveals 7 Lessons From Equipment Distribution
Riad Daloussi is a Canada-based entrepreneur working in equipment distribution and real estate. He supplies farm and construction machinery across North America and helps global brands enter the Canadian and U.S. markets. Equipment distribution is not just about selling machines. It is about trust, timing, service, and long-term thinking. Over years of working with suppliers, dealers, and buyers, many practical lessons become clear. These lessons help businesses avoid delays, reduce costs, and build strong relationships. Riad Daloussi shares key insights that come from real experience in the field. The focus is on simple, proven ideas that work in real markets. 1. Reliable Supply Is More Important Than Low Price In equipment distribution, price matters, but reliability matters more. Customers depend on machines to run their farms and job sites. If equipment arrives late or parts are missing, work stops and money is lost. A slightly higher price is often acceptable if delivery is...